There are so many listings out there, over 300 to be exact. Whether that’s Yelp, Bing, Angie’s List, Yellow Pages and so many more, it’s really hard to figure out which one to choose to invest your most time to increase your online presence.
I know that it can be a little bit overwhelming with so many sites so I am focusing on the most important listing of all; your Google My Business listing. This is extremely important for your business and I will explain why.
GMB is Really Special, but Why?
So what makes Google so special and why is Google My Business the most important?? What’s the first thing you do whenever you hear the name of a new restaurant or a new business, or a medical practice for example? That’s easy for you.? Google it, right?
Exactly!? That’s why Google is so important because you can assume that whenever a potential customer hears the name of a business, they’re probably going to run a Google search on you before they ever come to your business.
When they do search they’ll find other listings such as your social media and your website of course, but what they’ll really be drawn to is the knowledge panel on the right side of the page.
Based on how important that listing is, here are some steps in order to make sure you’re business really stand out.? The first thing you have to do is you have to claim your listing.? You can’t just go in and edit any random listing you want.? You have to claim your listing before you can go in and edit the information.
Luckily, that’s easy though. All you have to do is go to www.google.com/business to get started. From there, you can click the little start now button at the top right corner of the page, and when you do you’ll be prompted to enter your business name and then verify that you have the authority to make changes on that page and you can do that with a phone call or a postcard.
So after you’ve got your page claimed and verified you now need to go in and make sure all your information is correct. You might see whenever you run a Google search that you have your address or your phone number listed already, but you want to make sure that all that information is correct and then after you do that, you can go in and focus on filling in some missing areas.
You are not done yet.
After you’ve got all the information correct, the page is still incomplete. Now you need to put some photos on the page.? If you put photos on your Google My Business page it can really boost your online presence.
Google makes it really easy for you. They set it up where you can put a profile picture, a cover photo, and then they break it down where you can put exterior shots, interior shots of your office, photos of your team working, and your staff, so really if you have all these areas covered people will feel like they’ve gone into your business without ever stepping foot into the door.
So you’ve got photos on your page now, and all your information is correct, so now you need reviews.? Getting Google reviews is absolutely vital because you want good reviews to pop up as soon as people run a search for your business. Whenever you get five reviews then you get that little graphic with the star rating for your business right beside your name. The more stars, the better.
I want your practice to grow and I really believe that focusing on your Google My Business page is really the best place to give your practice the boost that it needs online.? Yes, so how are you feeling about your Google My Business page?? Do you have one?